Stanley

We created a group 'Neon Experience' within The New Practitioner Agency with a mission of using our diverse perspectives to create bold content catered towards young audiences and a vision of delivering courageous, cutting-edge, and bold experiences. Our aim is to debunk and challenge negative statements through positive solutions that will eventually shine a light on the truth.

Using the mission and vision of our group, we created a campaign for Stanley to tackle the lead controversy that surrounds their cups on social media by educating everyone on the proper use of home lead test kits without bringing Stanley cups into the conversation.